Pecsa (Portuguese Acronym for Amazon Sustainable Cattle Ranching) is the first company in the livestock sector to receive certification as B Corporation in Latin America.
B Corps are companies that aspire to use the power of business to solve social and environmental problems. The B movement in Brazil has 70 certified companies in 20 different industries. In the world, there are over 2,000 Certified B Corporations, all committed to redefine success in business.
For the company’s governance director, Laurent Micol, Pecsa became a B Corp because it shares the B Movement’s new vision on a better way to do business – better for workers, communities and the environment. “We believe that companies should seek to be best for the world, and this is the purpose of Pecsa”.
This certification implies in meeting high standards of social and environmental performance, transparency, and accountability. To be a Certified B Corporation, you have to go through a rigorous assessment, with 165 criteria covering the themes of Governance, Workers, Community and Environment, and a verification by the team of B Lab, the organization responsible for B Movement globally, headquartered in the USA/California.
For the facilitator of Sistema B, which manages the movement in Latin America, Pedro Augusto, the livestock industry is of major importance for society, as it is part of the food base of most of the world’s population, while it is in general highly unsustainable. Against that, B Corps propose a sustainable drive of social and environmental responsibility.
The facilitator also states that “to have a B Corp such as Pecsa means that it is possible to do business differently and to generate positive transformations in traditional industries”. This way, Pecsa shows day after day cattle ranching in the Amazon can be a sustainable business.