By: kasterweb On: September 14, 2015 In: Institutional Comments: 0

Vision

Cattle ranching in the Amazon is still highly associated with deforestation. Moreover, most ranches are degraded and produce little wealth. But this situation can change through partnerships to apply technology and investments across the supply chain.

Mission

To transform cattle ranching in the Amazon into a sustainable business – an activity run professionally, that generates results, strengthens the local economy and preserves the forest, soil and water.

Values

  1. Knowledge: Share information and plan together with the ranchers, training the workforce and maximizing their skills.
  2. Production excellence: Optimize production, quality and returns, applying the best available technology for each production system.
  3. Environmental conservation: Promote the restoration and conservation of forests, land and water and the reduction of greenhouse gases emissions.
  4. Trasparency: Guarantee animal traceability and monitor results, providing information to farmers, investors, buyers and the general public.